Misinformation can originate from highly competitive surroundings where stakes are high and factual precision may also be overshadowed by rivalry.

Although many individuals blame the Internet's role in spreading misinformation, there is no proof that people tend to be more prone to misinformation now than they were before the invention of the world wide web. On the contrary, online may be responsible for restricting misinformation since millions of potentially critical sounds are available to instantly rebut misinformation with evidence. Research done on the reach of various sources of information revealed that web sites most abundant in traffic aren't devoted to misinformation, and internet sites that contain misinformation are not highly checked out. In contrast to common belief, conventional sources of news far outpace other sources in terms of reach and audience, as business leaders such as the Maersk CEO may likely be aware.

Successful, international businesses with substantial worldwide operations generally have a lot of misinformation diseminated about them. One could argue that this could be pertaining to a lack of adherence to ESG duties and commitments, but misinformation about business entities is, generally in most cases, not rooted in anything factual, as business leaders like P&O Ferries CEO or AD Ports Group CEO may likely have observed within their professions. So, what are the common sources of misinformation? Analysis has produced various findings regarding the origins of misinformation. There are winners and losers in highly competitive situations in almost every domain. Given the stakes, misinformation appears usually in these scenarios, in accordance with some studies. Having said that, some research studies have discovered that people who regularly look for patterns and meanings in their surroundings are more likely to trust misinformation. This propensity is more pronounced if the activities under consideration are of significant scale, and whenever normal, everyday explanations look insufficient.

Although past research suggests that the level of belief in misinformation in the population have not improved considerably in six surveyed countries in europe over a period of ten years, large language model chatbots have been found to lessen people’s belief in misinformation by arguing with them. Historically, individuals have had no much success countering misinformation. But a group of scientists came up with a new approach that is proving effective. They experimented with a representative sample. The individuals provided misinformation which they thought was accurate and factual and outlined the data on which they based their misinformation. Then, these were placed into a discussion using the GPT -4 Turbo, a large artificial intelligence model. Every person ended up being presented with an AI-generated summary for the misinformation they subscribed to and ended up being asked to rate the level of confidence they'd that the theory was factual. The LLM then began a chat by which each side offered three arguments towards the conversation. Then, the individuals were expected to submit their case once more, and asked once again to rate their level of confidence in the misinformation. Overall, the participants' belief in misinformation dropped considerably.